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  • Writer's pictureZhoosh Team

Why you should invest in TikTok in 2023!


TikTok has taken the world by storm, and influencer marketing is no exception. With its massive user base and engaging content formats, TikTok offers a unique opportunity for influencers to create authentic connections with their followers. Here’s why your brand needs to be on TikTok ASAP!


Rise of TikTok Influencers:

TikTok influencers have come a long way in a short time. Just a few years ago, the platform was primarily known for its dance videos and lip-syncing challenges. But today, TikTok influencers are creating high-quality content on a wide range of topics, from fashion and beauty to comedy and education.



This diversity of content has helped TikTok attract a large and engaged user base. In fact, TikTok is now the most popular social media platform among Gen Z users. And with over 1 billion active users worldwide, TikTok offers influencers a massive potential audience to reach and in turn offers brands a new exciting playground to reach and engage with new audiences!



UAE and KSA loves TikTok:

  • As of July 2023, TikTok has a penetration rate of over 100% of the population aged 18 and older in both the UAE and KSA. This means that virtually all adults in these countries use TikTok.

  • TikTok is the most popular social media platform in the UAE, with a reach of 67.4% of the population.

  • TikTok is the second most popular social media platform in KSA, with a reach of 64% of the population.

  • TikTok users in the UAE spend an average of 52 minutes per day on the platform.

  • TikTok users in KSA spend an average of 58 minutes per day on the platform.

Imagine a captured audience for almost an hour every day! If you haven’t jumped on the TikTok bandwagon - you are seriously missing out.


Authentic Engagement


One of the things that sets TikTok apart from other social media platforms is its emphasis on authentic engagement. TikTok users are drawn to content that is genuine and relatable. And TikTok influencers are known for their ability to create content that resonates with their followers on a personal level. TikTok is raw, authentic unfiltered video content and to win this authenticity is essential for successful influencer marketing campaigns on TikTok.

When influencers promote products or services to their followers, it needs to come across as genuine and not like a paid endorsement. Followers can spot a fake from a mile away, and they're not likely to be influenced by someone who they don't trust.



Why brands should try TikTok influencers

There are many reasons why brands should consider working with TikTok influencers. Here are just a few:

  • Reach a large and engaged audience: TikTok has over 1 billion active users worldwide, and its user base is growing rapidly. This gives brands a massive potential audience to reach with their marketing campaigns.

  • Target specific demographics: TikTok has a diverse user base, but it's especially popular among Gen Z users. If Gen Z is your target demographic, then TikTok is the perfect platform to reach them.

  • Drive authentic engagement: TikTok users are drawn to content that is genuine and relatable. TikTok influencers are known for their ability to create content that resonates with their followers on a personal level. This can lead to authentic engagement with brands and products.



Challenges and Opportunities:


While TikTok offers many benefits for influencer marketing, there are also some challenges to be aware of. One challenge is that the platform is still relatively new, and the best practices for TikTok influencer marketing are still evolving.

Another challenge is that TikTok's algorithm can be difficult to crack. This means that it can be difficult to get your content seen by a large audience, even if you're working with a popular influencer.

Despite the challenges, there are many opportunities for brands that are willing to invest in TikTok influencer marketing. TikTok is a rapidly growing platform with a highly engaged user base. And TikTok influencers are known for their ability to create authentic and relatable content.


TikTok is a powerful platform for influencer marketing. Brands that are willing to invest in TikTok influencer marketing can reach a large and engaged audience, target specific demographics, and drive authentic engagement.


Here are some tips for getting started with TikTok influencer marketing:

  • Identify your goals: What do you want to achieve with your TikTok influencer marketing campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can start to identify the right influencers to work with.

  • Choose the right influencers: When choosing TikTok influencers to work with, it's important to consider their audience, reach, and engagement rate. You should also make sure that their values and content align with your brand.

  • Create authentic content: The best TikTok influencer marketing campaigns are those that feature authentic content that resonates with the audience. When working with influencers, give them the creative freedom to create content that they think their followers will love.

  • Track your results: It's important to track the results of your TikTok influencer marketing campaigns so that you can see what's working and what's not. There are a number of different metrics you can track, such as reach, engagement, website traffic, and leads generated.

Want to learn more about how you can win at TikTok? Get in touch with us today for a free consultation, email hello@zhooshmiddleeast.com to know more!

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